Bob Book
Vice President of Marketing, Road Dog Care Company
He leads marketing and brand strategy across logistics and wellness companies, developing the positioning, messaging and content that drive business growth.
At Revolution Trucking, he led a complete corporate rebrand, developed the trademarked tagline “We're Already There,” and built an SEO content strategy that became the company's primary source of inbound leads. He is currently leading a category repositioning effort as the company expands into managed logistics and supply chain orchestration.
He also founded Road Dog Care Company, a wellness brand for long-haul truck drivers, leading its development from concept to launch across fleet sales, truck stop retail and direct-to-consumer channels. His work includes brand strategy, messaging and building key retail and distribution partnerships.
Additionally, he hosts Film & Whiskey, a podcast recognized by Uproxx as one of the “18 Best Whiskey Podcasts” and ranked among the top 5% of podcasts globally. With more than 400 episodes, the podcast has generated over 127,000 Google clicks and 9.1 million search impressions in 2025.
Prior to his marketing career, he worked in ministry and higher education, including at Case Western Reserve University's School of Nursing. This experience strengthened his ability to turn complex ideas into clear, compelling stories. He specializes in building strategic brand foundations that help organizations establish their identity, communicate their value and achieve sustainable growth.