Competitor SWOT Analysis
Keith Keylock, National Account Executive, will moderate a member panel discussion and will, together with solicited input from the audience, construct a SWOT (strengths, weaknesses, opportunities, threats) matrix that you can use to help you optimize your business development strategy and tactics in your specific marketplace.
Moderator: Keith Keylock, National Account Executive, NationaLease
Panelists: Rafael Canelon, Director of Sales, Florida Divison, Bentley Truck Services, Inc., a NationaLease Member
Michael Steele, Regional VP Sales, East Region, Hogan Truck Leasing, Inc., a NationaLease Member
Mike Wall, Regional VP of Sales, Aim NationaLease